The Advisory Board - the association's consultative committee
The mandate of the Advisory Board is to guidethe Board on the long-term strategic orientation of the association. The Advisory Board has a minimum of 5 and a maximum of 11 members. New Advisory Board members are appointed by the VNU Board in consultation with the Advisory Board. The duration of the advisory board membership is 6 years. Renewed appointments are possible. The Advisory Board elects a president and a vice president for 4 years, re-elections are possible.
President of the Advisory Board
As co-founder of IDU, one of the predecessor associations of the VNU, Professor Dr. Eberhard K. Seifert was a board member of both associations for many years. He is one of the founding members of the "Neue Wohlstandsmodelle" (New Wealth Models) presidential group at the Wuppertal Institute for Climate, Energy and Environment. Since 1992, he has been active in international environmental management standardization (DIN-NAGUS, ISO TC 207-ISO 14000 series, ISO 50000 series) in various functions - above all as DIN chairman for "climate change" and in other international committees, e.g. environmental performance evaluation, resource protection, climate finance.
Vice President of the Advisory Board
After studying philosophy, Professor Dr. Annette Kleinfeld specialized in business ethics at the end of the 1980s and earned her doctorate on the fundamentals of ethically sound corporate and personnel management. After working in research and as a consultant, she founded her consulting firm "Dr. Kleinfeld CEC - Corporate Excellence Consultancy" in 2004, focusing on corporate integrity, ethics, values, CI and culture management as well as social responsibility. Since 2014 she has been Professor of Business & Society at the University of Applied Sciences Konstanz - Technik, Wirtschaft und Gestaltung (HTWG) and is involved in the DNWE (German Network for Business Ethics). Netzwerk Wirtschaftsethik) engagiert.
Member of the Advisory Board
Franz Knecht studied law at the University of Basel. After further legal education and initial years in the field of associations, he changed to the banking industry, holding various management positions in product development, marketing and communications. After building and heading the Environmental Management and Sustainability/Sustainable Banking Solutions department at Swiss Bank Corporation (now UBS), he started CONNEXIS AG, Strategy Consulting, based in Basel in 1999. He still heads the company as Managing Partner and supports clients on sustainability issues in finance, industry and services as well as international organisations as an independent international consultant. At ISO, he contributes to several standardisation projects in the fields of TC 207 Environmental Management and TC 322 Sustainable Finance. He has been a member of the VNU Advisory Board since 2020.
Member of the Advisory Board
Prof. Dr Stephan Krinke is Head of Sustainability Management and Life-Cycle Engineering at the Fraunhofer IST and Professor of Sustainability Management at the Technical University of Braunschweig. Prof. Krinke has broad experience in the development and implementation of sustainability strategies in industry. He worked at Volkswagen AG for 23 years and held various management positions: Head of Environmental Product, Head of Group Environmental Protection and Environmental Management Officer at VW AG as well as Head of Sustainability Strategy in the General Secretariat of the Chairman of the Board of Management. Prof. Krinke has been teaching environmental and sustainability management at various universities for over 20 years. He represents Fraunhofer for Sustainability and Life-Cycle Engineering in the DIN Group for Life-Cycle Assessment and was appointed by the government of Lower Saxony to the Government Commission for Sustainable Environmental Policy and Digital Transformation. Prof. Krinke has been a member of the VNU Advisory Board since 2023.
Member of the Advisory Board
After his graduation in chemistry Prof. Dr. Peter Saling began his professional career at BASF AG in the field of colour research. In 1997, he started to develop the eco-efficiency analysis, later the SEEbalance and other sustainability assessment methods. As Head of Eco-Efficiency Analysis at BASF, he and his team have prepared more than 700 life cycle assessments and eco-efficiency analyses. He currently holds the position of Director Sustainability Methods at BASF's Corporate Sustainability Center. Since 2017, he has been responsible for standard development at ISO as Chair of ISO/TC 207/SC 5 "Life cycle assessment" and since 2021 as Chairman of the mirror committee "Life cycle assessment and environmental labelling" at DIN. As Chair of "Together for Sustainability (TfS)", he is responsible for the development of the PCF Guideline for chemicals. Prof. Saling has been teaching at TU Dresden for many years and has been a board member of the Competence Centre for Sustainability Assessment and Policy (PRISMA) at TU Dresden since 2016. He was appointed Honorary Professor of Sustainability Management at TU Dresden in 2021. He has been a member of the VNU Advisory Board since 2024.