VNU Webinar – create and use KPI

30. April 2021 in ZOOM-Meeting, Beginn: 12:00 h

Create and use KPI

An offer for VNU-Members


friday, April 30th, 2021
12 - 13 h


You cannot manage what you don’t measure!

A thesis that, for example, one of the founders of HP, Bill Hewlett, argued for and which is of great importance for (certifiable) management systems. Key indicators should be relevant, reliable and suitable for controlling a company. In the webinar, you will receive suggestions on whether the relevance of key indicators should be questioned (e.g., in the case of operational changes or through the Corona impact), how to evaluate the suitability of reference figures, and how to deal with basic loads and normalizations.


Bettina Heimer, Unternehmensberatung Quorum

The graduate meteorologist already dealt with the management system standards ISO 14001 and EMAS (environment) as well as ISO 9001 (quality) at TÜV Hessen since 1992. She works as a freelance management consultant, seminar lecturer and external certification auditor or environmental expert since 2001. In the VNU, she is in the head of the department Water Risk, manages official events and is active in the board as treasurer and as vice-president.


Prerequisite for participation in this free webinar is a VNU membership. VNU members can register informally at the VNU office (  You will receive the access data for our meeting system ZOOM in good time in advance by eMail.


The presentations and an EXCEL workbook are available to VNU members free of charge as a download from the intranet.

  1. PPTX-slides "Kennzahlen ermitteln und nutzen" [ Download ]
  2. XLSX-workbook "Beispiele für die Regressionsanalyse mit EXCEL [ Download ]


For information on the general conditions for membership, please contact here.

You can find information about the use of ZOOM here: VNU Information [ DE ]